Phoenix watermark
Our Story

WE BUILD SOFTWARE.
THEN WE SHIP IT.

HJB CodeForge is a product company first. We identify gaps in the market, build tools to fill them, and put those tools in front of real users. Custom work is something we occasionally take on — but building our own products is why we exist.

Henning Botha Founder
Henning Botha

Founder & Lead Architect

THE STORY OF THE FORGE

Henning Botha spent years in high-scale enterprise architecture and early-stage startups. He kept seeing the same pattern: the best ideas didn't fail because of the market — they failed because the software wasn't there yet, or cost too much to build, or took too long to ship.

So he stopped waiting for clients to bring him ideas and started building his own. HJB CodeForge exists to ship products that solve real problems — a Shopify app that finally handles B2B net terms properly, an AI chatbot platform businesses can train on their own content, a personal finance tracker that works without an account or a server.

Custom work still happens — selectively, for the right partners, when the project is genuinely interesting. But the mission is clear: build great software, put it in front of real users, and keep improving it.

Core Values

precision_manufacturing

Precision

We believe in "measure twice, cut once." Every line of code is intentional, optimized for performance, and built to scale from day one.

visibility

Transparency

No jargon. No smoke and mirrors. You get a direct line to the logic, the progress, and the technical decisions shaping your product.

handyman

Craft

Software is a digital artifact. We treat our work with the same reverence a blacksmith treats steel—tempered for strength and finished with pride.

The Toolkit

FORGED WITH MODERN TECH

We select our stack for reliability, speed, and long-term maintainability.

Rust Systems Logic
Next.js Web Framework
Python AI & Data
Postgres Database
AWS Infrastructure
GraphQL Data API
Phoenix Logo

READY TO STRIKE THE ANVIL?

Stop fighting your tech and start building your future. Let's discuss your vision.